The Green Illusion: How Greenwashing Masks Environmental Harm

LUCKNOW—In the era of increasing environmental awareness, many companies are eager to showcase their sustainability credentials. However, the allure of appearing “green” has led to a rise in “greenwashing,” where companies make misleading or unsubstantiated claims about their environmental impact. The Federal Trade Commission (FTC) has taken action against companies for making deceptive environmental claims, highlighting the need for greater transparency and accountability.These deceptive practices can take various forms, including exaggerating environmental benefits, using vague or misleading language, and cherry-picking data to create a false impression of environmental responsibility. Such practices not only mislead consumers but also undermine genuine efforts to promote environmental...